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Businesses4sale Privacy Policy

Welcome to’s privacy notice. is a website published by Businesses4sale. We hold your privacy in high esteem and we make sure to protect all your personal data. This privacy notice will give you adequate information about how we look after your personal data when you visit the Businesses4sale website. This privacy notice will also tell you about your privacy rights and how the law protects you.

Please also make use of the Glossary to understand the meaning of some of the terms used in this privacy notice.


Purpose of this privacy notice

In this privacy notice, Data Protection Legislation means up to, but excluding 25 May 2018, the Data Protection Act 1998 and thereafter:

(i) unless and until the General Data Protection Regulation ((EU) 2016/679) is no longer directly applicable in the UK, the General Data Protection Regulation and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then

(ii) any successor legislation to the General Data Protection Regulation or the Data Protection Act 1998.

The aim of this privacy notice is to give you adequate information on how Businesses4sale collects and processes your personal data through your usage of the Websites, including any other data that you may provide through the Websites, when you sign up to buy or sell a franchise, business, or commercial property, when you receive information in respect of potential buyers or sellers, or receive any other services provided by Businesses4sale.

This Website is not intended for children and we do not knowingly collect data relating to children.

It is of utmost importance that you read this privacy notice, together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing your personal data, so that you are “not in the dark” as to how and why we are using your data. This privacy notice is a supplement to the other notices and so, it is not intended to override them.


In cases where we receive your personal and business data and that of your clients, we are the Data Processor.

However, in the cases where you fill out a form on our website, we share your personal data with franchise, business, commercial property and other advertisers, and so, we act as the joint Data Controller.

Personal DataData Controller and Data Processor have the meanings as defined in the Data Protection Legislation. Please see the Glossary for more information.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact details

For the purposes of any privacy related inquiries, regardless of your location, please contact our data privacy manager.

You can also write to us at Businesses4sale Limited, 500 - 4th Avenue SW, Suite 2500 Calgary, AB T2P 2V6 Canada.

Third-party links

The Websites may include links to third-party websites, plug-ins and applications that we do not control. Therefore, by clicking on those links or enabling those connections, you may allow third parties to collect or share data about you. Again, we do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, you are encouraged to read the privacy notice of every website you visit.


Personal data, or personal information, means any information about an individual that makes the person easily identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. We may derive Aggregated Data from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, to calculate the percentage of users accessing a specific Website feature, we may aggregate your Usage Data. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any information about criminal convictions and offences. Nor do we collect any Special Categories of Personal Data about you (such data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).

If you fail to provide personal data

Where we need to collect personal data being backed by the law, or under the terms of a contract we have with you and you fail to give the provision of that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (take for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will give you a notification, if this is the case at the time.


We make use of several methods to collect data from and about you through:


We will only utilise your personal data when the law permits us to use it. In most case, we will make use of your personal data in the following circumstances:

Generally, we have no reliance on consent as a legal basis for processing your personal data, except of course, when we send you marketing communications via email. It is your right, if you wish to withdraw consent to marketing at any time by unsubscribing from our emails, updating your preferences in your account area (if you have one) or by contacting our customer services team or your account manager (if you have one).

Purposes for which we will use your personal data

We have set out below, in form of a table, a description of all the ways that we plan to utilise your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Take note of the fact that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Change of purpose

We will only use your personal data for the purposes that they were collected for, unless we reasonably consider that we need to use it for another reason and that reason is compatible/ in close relation with the original purpose.

In case we need to use your personal data for an unrelated purpose, we will give you a notification and we will explain the legal basis which allows us to do so.


We do our best to provide you with choices regarding certain uses of personal data, particularly revolving around marketing and advertising.

Promotional offers from us

You will get marketing communications from us if you have made the provision of your express consent, including, the requested information from us or purchased services from us and, in each case, you have not withdrawn your consent for receiving that marketing.

We may use your Identity, Contact, Technical, Usage and Profile Data to get a perception/opinion on what we think you may want or need, or what may be of interest to you. This is how we take the decision of  which services and offers may be relevant for you.

Third-party marketing

We will by no means share your personal data with any company outside Businesses4sale, except in case where we have your express opt-in consent. This is not something we currently do or plan to do in the future.

However, we do offer third party marketing services, which simply implies that we may send you email from time to time, about products, services or investment opportunities that we feel may be of interest to you. We only do this if you have given us your explicit opt-in consent and you can withdraw this consent at any time.

Opting out

At any point in time, You can ask us to stop sending you marketing messages, simply by unsubscribing from any of our emails, changing your email preferences in your account (if you have one) or by contacting our customer services team.

Perhaps, you opt out of receiving these marketing messages; this will not be applicable to the personal data provided to us by you, in relation to your use of our services or other transactions.

In addition, this will also not apply to emails about your account or directly related to your use of the Websites, for example billing comms and receipts, service updates and account notifications.


At your own discretion, you can set your browser to refuse all or some browser cookies, or to give you notification alerts you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Websites may become inaccessible or  may not function properly. For more information about the cookies we use, please see cookie policy


If you make an inquiry on a business, franchise or commercial property listed on our Websites, or if you utilise a contact form on our site to contact another type of intermediary, we will share the personal details you have provided with the intended recipient. We will not share it with anyone else unless you ask us to do so.

We may also have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to make use of your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


We have made available appropriate security measures for the prevention of the accidental loss of your personal data, used or accessed in an unauthorised way, altered or disclosed. In addition to this, we limit the accessibility of your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have also put in place adequate procedures to deal with any suspected personal data breach and will duly notify you and any applicable regulator of a breach, where we are legally required to do so.


How long will you use my personal data for?

We will only store your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

For the determination of the appropriate retention period for your personal data, we take into consideration the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, you can ask us to delete your data: see Request erasure below for further information.

In certain situations, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may make use of this anonymised information indefinitely without further notice to you.


Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

If it is your wish to exercise any of the rights set out above, please contact us.

No fee usually required

To access your personal data, you will not have to pay a fee (so also, to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to ask for specific information from you, this is just to help us give confirmation to your identity and to make sure you get your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We do our best to give response to all legitimate requests within one month of reception. However, on certain occasions, it may take us longer than a month to give a response, particularly if your request is complex or you have made a number of



Legitimate Interest means the interest of our business in conducting and managing our business, so we would be enabled to give you the best service/product and the best and most secure experience. We make sure that we give consideration and balance to any potential impact on you (both positive and negative) and your rights before we go ahead to process your personal data for our own legitimate interests. We also make sure not to use your personal data for activities where our interests are overridden by the impact on you (except in cases where we have your consent or are otherwise required or permitted to by law). You can get further information about how we make the assessment of our legitimate interests against any potential impact on you in respect of specific activities, contact us as set out above.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take accurate steps, based on your request before entering into such a contract.

Comply with a legal or regulatory obligation simply implies processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


Controller means the natural or legal person, public authority, agency or any other body that being, alone or jointly with others, helps to determine the purposes and means of the processing of personal data.


Processor means a natural or legal person, public authority, agency or any other body involved with the processing of personal data on behalf of the controller.